Home > About Us
About Planet Sun

Introduction

Planet Sun is a suncare company based on the island of Oahu, Hawaii.

We specialize in Performance Suncare and UV Protection - from head to toe.

We develop products that protect and keep people healthy in some of the most demanding conditions imaginable. The core of our Planet consists of athletes and physicians (docs and jocs) who develop, test, and deliver our products and services. One thing that makes us unique, is that we are not just a sunscreen company, but a suncare company that offers a comprehensive approach to UV protection. All of our products are born in Hawaii then tested and validated at some of the most challenging sporting events, expeditions and adventures on Earth. Beyond developing and selling high quality suncare products, we dedicate a great deal of effort to suncare education and advocacy. We approach this role with great care and attention, and as leaders, we see it as one of our most important responsibilities. Planet Sun is a standing member of the Hawaii Skin Cancer Coalition, and through this organization, we volunteer our time and knowledge to support a myriad of public events, and other areas such as developing sun-safe curriculum for public schools.

To this day, Planet Sun remains a small, privately owned endeavor that is led and sustained by few very special and very dedicated people. This is not a venture capitalist funded science project, nor a subsidiary of some industry juggernaut that owns several other companies, who's primary focus is on the bottom-line. No sir, no ma'am.... this thing is for real.

Mission

To protect people living actively in the sun.

Vision

To Revolutionize and Energize Suncare...and be the Coolest company on Earth.
Leaders and pioneers of the industry, delivering the most innovative sun care products imaginable. Offering unique solutions that enable everyone to live and play safe in the sun- without worry or hassle. Changing the way people think about and approach UV protection.

Things that Define Us

  • A genuine passion for adventure, sports and living life to the fullest.
  • A perpetual commitment to staying healthy and achieving peak physical fitness.
  • An uncanny obsession with high quality gear and equipment.
  • Untiring devotion to nurture our families, friends, tradition and the Earth.

Evolution

Planet Sun was discovered in February, 2008, out of sheer necessity. We are a group of very active people, who live in a place where the UV Index levels are among this highest in the world. Our professions and passions put us in the sun onwards of 8-12 hours a day, and it takes its toll. During the course of our adventures, we met many people whose lives were changed radically by skin cancer and other sun related damage. Then, one of our close friends and partners got wacked with Melanoma- and despite his exceptional physical conditioning, he barely survived the ordeal. This incident, along with the need for suncare products that would truly perform under extreme conditions, put us into action to form Planet Sun. All said, the company was established under one fundamental premise: To live and play safe in the sun- forever. That premise became the mantra for the company, and still guides us today.

Planet Sun's humble beginnings can be traced back to the "Planet Sun Dome" a retail kiosk we operated at the Pearl Harbor US Navy Exchange. Aside from serving as the companies start up "engine," the Dome provided us with tremendous opportunity to dial in our suncare strategy and introduce our own products to market. We gained invaluable experience and feedback from Pearl Harbor's vast health conscious community. Parallel to this operation, we immersed ourselves in a non-stop schedule of sponsoring and supporting sporting events in the sun- everything from Ocean Canoe races to World Championship triathlons.

In April, 2009, we shut the Dome down to focus solely on developing, manufacturing and distributing our own Planet Sun line of performance suncare products. We remained committed to omni-present support of sporting events offering free sunscreen and product testing opportunities to all. The long, exhaustive days on the ground with people pushing themselves and our gear to the limits produced invaluable feedback, lessons learned and an innovative "on the fly" R and D process. The experience and endorphins materialized into some really incredible products to include our Formulation Two sunscreen and UV Protection Arm Sleeves. We drove on with this approach through 2010 with even greater opportunity to excel at events to include the XTERRA World Championships, Battle of the Paddle, and the ASP Long Board Surfing World Championships. At the same time, Planet Sun sponsored athletes started to take on the world in "high adventure mode." A random sampling: Amy Eck crashes during a road race and breaks her shoulder in multiple places, Shonny Vanlandingham wins the XTERRA USA championship, and one of our other lady athletes is doing casting calls for Hollywood movies... high adventure, indeed. At one point during the year, we realized that this whole thing was one big endurance event itself, and we had to really start pacing ourselves. With this realization and in the Euphoria of it all, we coined the company's current tag line: "Go Long, Go Strong, Go Protected."

Towards the end of 2010, we finally completed the full release of our Generation One products, with the Dragon Fly sunglasses and Zen Paddle Master hat hitting the market... Two Planet Sponsored athletes won World Champion Titles... Amy Eck's shoulder healed and she was back in top form... Casting calls were over. Needless to say, we don't expect much sleep in 2011- we hope to update this area again if we can keep it up through year's end.

Planet Sun sponsored athletes have always been a key element in our evolution. Triathletes, surfers, kite surfers, paddlers, Ultra runners who fuel virtually all of our R&D efforts, and fuel us in general... you can't help getting fired up and inspired by watching them in motion. From day one, Amy Bennett- Eck and Nina Johannson, two of the most very special, incredible and talented people on Planet Earth jumped in, asking little in return- and they haven't left yet. We've had a proportionately higher number of women athletes versus men. We have no real explanation for this, and really don't care because these ladies Kick A__, and we love it. In 2010 this legion of superheroes grew to sixteen in number with PROs Shonny Vanlandingham and Duane DeSoto jumping in. We are psyched they're still on board with us more fun in 2011. Watch them GO!

Guiding Principles

We are Leaders and Innovators in the sun care industry. Help shape the future of our industry- Be the Visionaries and Pioneers of this stuff. Be Brave, be Bold. Develop and deliver industry firsts, develop standards. Explore, look and exist way outside of the box. Make a difference. Lead by Example in all that we do.

We are a wellness company. We exist to improve people's lives. We deliver products and services that help people stay healthy and well. We set the example of good health and wellness ourselves. We personify total wellness in all that we do. * "Live and play safe in the sun" is the mantra here.

We offer a comprehensive approach to Sun care and UV protection. This is what makes us special and different than the rest. Give people options in sun care- sunscreen lotions are only one means! Create Concepts. Create Systems. Create solutions.

We develop and deliver Solutions, not merely products (Alternatives and options)

Deliver products and services that make a difference. Develop and deliver the BEST we possibly can. No time for junk here. Place fanatic attention to detail an all that we do. Place fanatic attention on research and development. Deliver the coolest and most meaningful products going- We want people to say our products and say "WOW!" or "I really need something like this!" Create products that work scientifically and please esthetically. Blow people's minds!

We offer Outstanding Products at Reasonable Prices.

Deliver products that work and are good for people. Foremost, a product has to work or people wont use it. It is senseless to develop the healthiest product in the world if it does not function or fulfill its intended purpose.

Create a Culture. Create an Experience, Create Meaning. A "Sun Safe" culture that fosters good health and wellness. We are not simply manufacturers, we are teachers and guides. We motivate and inspire. Establish an environment and conditions that enable customers, friends and associates to actively participate in what we do. Give them a part of this thing- welcome the world to what we are doing.

Maintain the Planet Sun Magic- and Mojo! Keep this thing Fun, and Exciting. Sun care is "Fun Care". Get people excited, turn them on! Have a blast! Lots of Color, lots of Magic!

Make EVERYTHING as easy, simple and fast for our customers and associates alike.

Contribute. Somehow, some way- as much as we can. To the people, to earth.

Anything is possible. Dream, Believe, Achieve. Adapt, Improvise, Overcome. Think happy thoughts.

For the freshest info on Planet Sun products, people and our efforts in sun--safe education, please visit our Facebook page.

Find out what customers like YOU are saying about their time on Planet Sun and please tell us about your experience by leaving a review here!